Protecting Your Brand, Keywords and Trademarks

TAs internet use continues to rise, businesses have turned to search engine marketing to increase revenue and protect their brand. By purchasing brand terms on the most popular search engines, businesses can increase click traffic and reduces traffic leakage to competitor sites.

With TargetBrand, clients can take advantage of numerous online tools and marketing opportunities to cut cost-per-click costs on branded keywords and limit use of brand keywords in ad copies to only organizations you authorize. This helps businesses save money and kick out the competitors from appearing at the top of search results.

Some of the greatest challenges of search engine marketing includes identifying competitors who are using brand keywords in their ads and redirecting traffic to their sites
Having competitors bid up costs, and overpaying web traffic cost per clicks. With TargetBrand, a business can implement trademark complaints effectively to obtain base price CPC rates and online trademark protection.

In addition to helping businesses build, negotiate, and expedite trademarks, TargetBrand also helps issue pay-per-click complaints on Google and Bing in order to protect branded keyword campaigns with “official site” ads that lower CPC expenses and adds new authorization control over who can use certain brands in their ad copy.

Case example:
A swimwear company cut CPCs from $0.80 to $0.12 on branded traffic searches and cut traffic going to competitors.

To learn more about TargetBrand, risk reduction opportunities, and how competitors may be impacting your business, visit our Solutions page or call (619) 571-7359.

By | 2018-02-02T06:36:48+00:00 February 1st, 2018|Blog|