TargetDirect2018-02-01T07:56:36+00:00
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TargetDirect

One Personal Touch, One Home At A Time

]

Big Data Targeting + Personalized Mail = High ROI

Most CMO’s get this answer 100% wrong. So did we...until now.

Direct Mail Is NOT Dead. And Here Is Why!

  • 54% of consumers said they want to receive mail from brands they are interested in
  • Brand recall is 70% higher among people who were exposed to direct mail ads rather than digital ones
  • 42% of direct mail recipients read or scan their mail
  • US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold, translating into a 12:1 ROAS
  • 67% of consumers who responded to direct mail within the last 3 months ended up making a purchase
  • 56% of consumers find print marketing the most trustworthy type of marketing
  • We get better leads with it

Personalization and Relevancy Are Key

[

TargetDirect

One Personal Touch, One Home At A Time

]

Reach New Targets More Effectively Through Personalized Direct Mail

  • Geo-location
  • Age
  • Gender
  • HHI
  • 100’s of Interests
  • Purchase Intentions
  • Prior Purchase Habits
  • Hobbies/Enthusiasts
  • Brand Preferences
  • Residents In Home
  • ...and more

The ability to aggregate consumer purchases means we know who is buying what and when...So Meet Them!

CASE EXAMPLES

  • Non-Profit generates an average of seven donations per donor through direct mail engagement
  • School District generates dozens of leads and new students through oversized bilingual postcard
  • Motorcycle brand spikes inbound calls and email leads through 4 color personalized mailer targeting owners, intenders, and enthusiasts
  • Law Firm increases volume, quality and length of calls with direct mail

Icing on the Cake - Your Name Here!

New efficiencies in print, allow for a highly variable and personalized mailers to keep costs down and ROI high!