Organic social media is one of the most effective marketing tactics used today that can build awareness of a company at no cost. Building an organic following means posting content regularly and then waiting for the content to naturally bring in your target market. In turn, it’s essential that you have content that is informative and engaging for your audience.
Utilize Hashtags
Hashtags are an important aspect of social media awareness because of how many more people your content is able to connect with. Your hashtag can be considered a phrase containing all of the social media content related to that phrase. This can be applied to Facebook, Instagram, Twitter, and basically any other social media platform. Hashtags are a useful tool when trying to locate an audience that is specifically interested in your area of work or content.
Content Quality
As stated previously, social media will only thrive when you have high-quality content. Target River provides an expert team of content creators with a unique mix of social media capabilities to provide standout content for their clients. In addition, you must be consistent with the amount of content you produce each week. A high volume of quality content will keep your target market interested and increase the level of interaction with your content.
Being Alert to Inquiries
Tracking and responding to viewer comments, inquiries, and direct messages is a great way to build a relationship with your target market. People are more likely to engage with social media content when businesses try to make their audiences heard. In addition, social media users will naturally build more loyalty to your brand. This will lead to an increase in social media followers organically. Target River prides itself on building relationships with its clients and customers and targeting the ones most interested in your services. From this, consumers can expect an increase in their level of website traffic and conversions.
Also read: Importance of Social Media in Business
Providing social media links
Providing a link in your bio on your social media accounts is a great way for users to discover more about your company. A link in your bio is a general link that provides a whole list of other links relating to your company. What are these links? Social media handles, website URLs, blogs, specific pages of your websites, and more. This can be very beneficial for increasing awareness of all of your social media platforms. Furthermore, an increase in awareness will result in organic growth among your social media followers.
Utilizing Video
In regard to the quality of your content, social media relies on using video as a form of engagement that’s both memorable and informative. Lots of people see video as a unique way to learn, retain information, and stay engaged with your audience. Target River specializes in being able to promote products using high-quality filming to keep audiences invested in your products or services. Target River has the ability to provide the location, film team, storyboard, and editing necessary to create memorable footage.
Influencer Marketing
While having valuable content is valuable for social media growth, utilizing influencer outreach is a great way to build your following faster. Messaging people in your industry with a high social media following on platforms like instagram can be beneficial to your social media accounts because having those individuals talk about your brand can increase awareness. This is because people following those influencers are more likely to trust what they’re talking about and could check out your social media pages. Target River’s social media team has an extensive network of individuals willing to talk about their clients’ brands to boost followers.
Also read: What Does A Full-Service Marketing Agency Do?
Email Marketing
A unique aspect of how your social media following can grow is through your email marketing campaigns. Email marketing is important because of how many people you can reach, the type of content you can provide, and how informative you can be. Including content regarding your social media platforms can be beneficial to exposing individuals to the information and engaging content found on your social media platforms.
Be Authentic
Staying both authentic and in alignment with your brand is a key way you can boost follower counts. People value the personality behind your content. Staying authentic will show people more about the kind of company you really are and will get more people interested in your brand. Target River takes branding to another level by conducting competitor research to strategize cost-effective rebranding and protect trademarks.
Tagging Industry-Specific Users
Companies can boost awareness organically by tagging other companies in their industry, collaborators, and clients. Businesses do this for multiple reasons: reposting content, exposing their name on other accounts with similar target markets, and increasing engagement on their content.
Remixing Content
Sometimes creating original content can be a lot of work. Companies can use old content or content given by others to use on their own social media platforms. This can sustain a steady flow of content for your audience and keep engagement levels high.
