Ten years ago, could you have imagined the advanced technology we have today? Marketing wasn’t all search engines and optimized content, and social media was still taking its first steps. A decade later, we are without a doubt in an era of not only digitized marketing, but digitized everything. If your business isn’t adapting to the technological changes so easily, then it might be time to ask for help. That’s where marketing agencies come in.
Here are the best 4 reasons why you consider hiring a marketing team to work with you.
#1: It’s cost effective
In layman’s terms, you’re hiring a professional for a lower rate instead of hiring an entry-level person. This means you’re not allocating a good chunk of your company budget towards training and development of an entry-level new hire. You also have to account for benefits, vacation, sick days, etc. Hiring a marketing agency is hundreds, if not thousands of dollars cheaper than paying a salary.
Below is a chart with research done by Databox, showing how much money a company will generally pay a marketing agency per month. As you can see, the amount is exponentially much more cost-effective, and much more simpler.
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#2: You have an arsenal of pros by your side
Think about it: hiring a digital marketing agency means that you have access to a wide variety of professionals in different fields that are there to help you. This means you’re getting a team of graphic designers, copywriters, social media managers, PPC advertisers and SEO experts, who are all on your side and want to help you succeed. If you’re wanting those skills in-house, you’ll have to hire 10 people, and as we discussed above, that’s a big chunk of change to hand out when you could spend not even half that on an agency. HomeTree’s Daniel Foley rightfully puts it: “Outsourcing roles that require specialized knowledge makes sense.”
Explaining further, Foley writes: “to draft your contracts, you don’t enroll in a part-time law program; instead, you hire a lawyer. You don’t do your own taxes; instead, you hire an accountant. The same can be said for marketing.”
#3: You get an unbiased perspective
To many entrepreneurs, their company is their baby. It can be hard to take emotions away when conducting business or creating strategies. It’s also hard to see problems when you’re so close to them. A digital marketing agency is going to be straightforward and point issues out when they see them. By using softwares, special tools and data analysis, a marketing agency knows everything that’s coming in and out of your business stats-wise. They’re going to tell you if your website isn’t user friendly, or your social media page isn’t converting. By taking the emotion out of business, they are able to provide you with solutions that benefit your company and help it grow.
Check Out: The 7 Step Guide On How To Grow Your Small Business
#4: Growth
Probably the best part about hiring a digital marketing agency is that they know how to help your business grow. A marketing agency doesn’t just work for niche industries– they have the knowledge and the skillset to be able to work for any client that comes their way, including you. Marketing agencies have a wide array of tools and strategies, and are constantly coming up with better plans to suit your business goals. With performance indicators like clicks, bounce rates, cost per lead, conversion rates, traffic and more, you’re sure to get an in-depth look at who’s coming to your website, where they’re coming from, and if they’re interested in your products or services. Marketing agencies take the data and information they receive, and then turn it into a detailed strategy that gets you leads and most importantly, sales. By building out growth strategies for your company, an expert marketing agency will be able to get you to where you want to go.
In conclusion, if you don’t want to waste time, effort and money, then hiring a marketing agency is your best bet. But don’t pull the trigger just yet; here’s a couple tips that will help you find a marketing agency that is aligned with your business goals and vision.
- Have a clear understanding of your goals and expectations before you even start to look.
- Decide if you’re looking for a niche or full-service approach. Do you only need someone who’s an SEO expert, or do you need a full website revamp that includes copywriters, designers and other team members?
- Review their list of campaigns, any case studies, and client profiles.
- See what channels they have excelled in and whether these are relevant to your business. It wouldn’t make sense to go to an agency with billboard and radio expertise when your goal is focused on enhancing your social media.
- Is the marketing agency good at listening, not hearing, to your goals?
- Lastly, make sure they are upfront and honest. A digital marketing agency is not your best friend, they are there to tell you what needs to be done and how they are going to do it.
And if the answer isn’t an absolute yes to any of these questions, your hunt isn’t over just yet. Luckily for you, we have an excellent place for you to start your search, and that’s with Target River. Recently named the best marketing agency in 2020, as well as being the State of Utah’s go-to agency, we pride ourselves on being an upfront, well-rounded full-service marketing agency. Wanna chat to make sure we’re a good fit for each other? CONTACT US TODAY…!!
