The key to success is ensuring your company can be found by interested customers. That is why it is so important to have the highest rank on Google Maps possible. How is this done? Well, digital marketing agencies like Target River have great SEO strategies to help your business get noticed first by Google and then by your customers. Here are some foolproof strategies to help increase your presence on Google Maps.
8 Tips to Make Google Maps Work For You!
Whether you’re a small start-up business or a large company with hundreds of locations, people will never know you exist unless they can discover your company, and one tool they can use for this is Google Maps. Find the best way to boost your Google Maps ranking and online visibility with the tips and tricks we’ve listed below.
Build Backlinks
Want to increase your search traffic on Google Maps by over 200%? That is entirely possible if you utilize first-rate backlinks. These powerful tools can not only single-handedly elevate your authority in Google Maps significantly, but also contribute directly to the rankings of Google Maps. The greater the ranking is, the more website visits, phone calls, and growth your company will experience.
Verify Your Google My Business Page
Once you are found on Google Maps, the next step will be to verify the company you created. With Google’s free Business Profile service, you can search for your business and personalize your GMB profile with pictures, offers & sales, social media stories, and much more. You can also add essential information, communicate with your customers, and even learn how your business is being found in the first place.
Add Subcategories to Your GMB
This step is most significant for businesses with multiple locations and enterprises. However, adding as many subcategories to your Google My Business page as possible will help customers narrow down what they are looking for even further. If they are searching for something specific in a grocery store, like checking if a deli, pharmacy, ATM, or other services are also available, subcategories can help answer these questions.
Build Niche Local Business Citations
Another way Google validates your company’s whereabouts is by using citations. To compare, citations basically act like how backlinks do in an organic SEO strategy. More consistency in your company citations will allow your Google Maps rankings to rise. Narrowing it down to your regional area or business category can give you more location authority, making the citations even stronger.
Use Schema Markup
Putting your business’s NAP (name, address, phone number) on your website will send a higher signal to Google and other search engines about how relevant your business is for SEO. By wrapping it in schema language, Google, Yahoo, and Bing can help determine certain datasets within web pages. This can help raise your Google Maps ranking fast compared to other methods.
Citation Distribution
One of the biggest ways that Google searches can drop is due to volatility. This can result when you have many variations of your business’s address across the web. One example is using ‘Street’ vs ‘St.’ in an address. These slight variations can cause a lot of volatility in the long run. The best way to avoid this is to update the websites that contain your address. By having a consistent address in as many places as possible, you can increase your business’s ranking on Google Maps.
Also read: How Creating a Google Sitemap Helps SEO Agencies Boost Online Visibility
Optimize Your Website Homepage
When you are setting up your listing on Google Maps, one area to complete is inputting the website URL. Doing this will make homepages and landing pages that directly connect with the URL that you input into your Google Maps information. This URL directly affects local and regional ranking and authority. They also analyze your homepage or landing page, making key listing connections, including business category relevance, domain authority, and keyword targeting.
Build Authority Citations
Above all else, build your local authority and citation distribution. Ensuring that your citations remain consistent across as many platforms as possible and that they match the GMB data accurately will ensure a strong local authority that will not be degraded by volatility. Even one slight variation can degrade it significantly. Amplify your authority further by distributing to niche businesses and resources.
Increase Your Google Map Rank With Target River
As a certified digital marketing agency in Utah, Target River has all of the tools and strategies available to ensure that your business is successful. One of the many services we provide is TargetSEO. From optimizing landing pages to setting up backlinks and citations, TargetSEO is guaranteed to increase your online presence and boost your rankings in search engines. Contact us today and we will be happy to get started.
