As a marketing professional, what are the tools that you use on a daily basis? And how many of these tools now have some type of AI integration? Whether you’re a copywriter using Gemini and ChatGPT, a designer using Photoshop or Canva, a project manager using Clickup or Asana; all of these have integrated AI features to make your job easier. There is an abundance of AI tools for data analysts, media buyers, PR professionals, and more. The point being, if you work in marketing, you cannot avoid using AI tools.
How are Marketing Professionals Using AI?
According to a HubSpot survey, 81% of marketing professionals said that they use one or more AI tools on a daily basis. These came out to be the top 3 categories:
- Data Analysis and Reporting
- Market Research
- Content Creation
So, let’s see how AI tools can help boost your marketing campaigns.
Data Analysis & Personalization
AI driven algorithms can efficiently work with huge data sets. They can process, analyze, and report data within seconds. Also, the reporting format is really easy-to-read and understandable. This will help you save a lot of time while crafting the strategy for your marketing campaigns. Another use case is to analyze user behavior and preferences. AI tools can collect data from different touch points, like social media, email, websites, and more, to draft insightful reports. This information will then help you personalize your marketing campaign in a more efficient manner. You can create customized ads, emails, and messages that are compelling and make your audience feel special.
Content Creation
Today, everything we see is content. We are churning out content on a massive scale, and doing it five days every week can get exhausting. AI is here to help. You can use AI to write marketing content, ad copy, social media captions, emails, and more. But that’s not all! You can use it to generate images, videos, and audio as well. Tools like ChatGPT, Midjourney, and Canva can create really impressive content within seconds. You can then give it a human touch by customizing it as per your needs and requirements. Also, always make it a point to fact-check, as AI tools can make mistakes.
Campaign Management
As marketing professionals, a lot of our time goes into crafting campaign structures, organizing, and scheduling posts. Guess what? Now AI can do it for you. There are so many tools that can be used to automate things in the backend. AI-powered tools can do everything from scheduling social media posts to bidding on ads in real-time, freeing up your time to focus on strategy and creativity. It will also help reduce the risk of human error, making sure that your campaigns run smoothly.
Media Buying
Have you heard media buyers complain about the huge amount of time that goes into picking what to advertise and where? AI-integrated ad tech platforms can now help you pick the most effective ad and media placement to reach your target audience and increase your ROI.
Use of Chatbots
AI-powered chatbots are a great way to make the customer experience more efficient. Chatbots created with natural language processing can answer common customer queries easily. This will save a lot of human effort and time.
Conclusion
AI tools in marketing are not just a trend; they’re more of an innovation, and they are here to stay. By using AI tools in a smart and calculated manner, you can boost your marketing campaigns and drastically improve your ROI. AI tools can help save human effort and time, allowing us to focus more on creativity. So, if you haven’t started using AI, it’s time to join the tribe. Remember, start small, experiment with things, and use what fits your business and marketing plan the best.
Contact Target River Today!
As a certified digital marketing agency, Target River proactively promotes the use of the right AI tools to boost your marketing campaigns. Our team actively takes up courses to hone the art of using AI in an appropriate manner without harming the credibility of the campaign. We take adequate measures to fact-check everything and ensure that there are no privacy or copyright concerns.
Contact us today, and we will be happy to get started.
