Harley Davidson
- Client
- Harley Davidson
- Project
- Angela Spence Foundation Campaign
Project details
Google Ad Grants helps nonprofits share their causes where the ads are shown to people searching for organizations that raise money to help local communities and people in need. Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on Google.com.
Apart from grant campaigns, we also work on other marketing tactics to increase the footfalls. Since radio campaigns reach a wider audience than any other medium, we run them for Biggs Harley Davidson, which helps increase sales month on month.
Requirements
- To increase the impression
- To increase the clicks
- To get more donation
Results
We started with campaigns for the Angela Spence Foundation and started promoting events that the foundation was organizing for donations and helping the local communities.
The Angela Spence Foundation holds events at Biggs Harley-Davidson in San Marcos, CA, to raise funds and give back to local charities and local people in the San Diego community. Hence, our next step was to start promoting Biggs Harley Davidson to increase their sales. We started with campaigns focusing on new bikes, old bikes, accessories, after-sale services, etc.
We optimized the campaigns on a regular basis, and we saw an amazing result as campaigns started spending close to $10,000, which was allocated by Google.
When we compared the results quarterly i.e. Q1 and Q2, we saw an extraordinary improvement in spending which increased by 244%, and Impressions and Clicks increased by 76% and 92%, respectively.
