Hilton Cape Rey
- Client
- Hilton Cape Rey
- Project
- Hilton Cape Rey Lead Campaign
Project details
Cape Rey Carlsbad Beach, a Hilton Resort & Spa is a full-service North San Diego County resort that caters to various travel styles. It’s across (busy) Carlsbad Boulevard from Carlsbad State Beach for visitors who want to stay at a (pretty much) beachfront full-service resort in Carlsbad. Hilton Cape Rey’s primary challenge included high acquisition costs, and over depended on Hilton Edge and OTA’s to drive hotel demand.
Requirements
UWorld had goals to build site authority, improve keyword ranking, boost organic sessions, and increase blog traffic. UWorld had three clearly defined objectives for its SEO campaign.
- To generate Leads
- Decrease Costs per acquisition
- Hotel desired to increase demand, ADR and sales of resort amenities for higher average transaction sizes.
Results
TargetCall – A system which generates inbound calls from travel intenders to predetermined, recordable reservation phone lines.
TargetContact – A system that generates web reservations on landing pages with rotating specials.
- We worked with hotel to optimize campaigns and maximize the return on ad spend against their monthly budgets.
- We tuned ads to match internal capacity of staff.
- We tuned ads to maximize quality of traffic to hotel.
