KWT Filters
- Client
- KWT Filters
- Project
- KWT Filters SEO Campaign
Project details
A prominent aerodynamicist in the aviation industry for 30+ years, Ken combined his passion for off-road riding with his technical expertise to develop the KWT Particle Separator. The KWT separator is a revolutionary prefilter that separates clean air and unwanted particulates before the airflow ever reaches your stock filter. the Separator’s innovative technology reduces up to 98% of dirt particles before the air ever enters your off-road vehicle’s filter, extending the life of the air filter up to one year.
KWT Filters’ primary challenges included a lack of online and offline orders, and lower than desired brand visibility online and in search engines — challenges that were directly impacting their business.
Requirements
KWT Filters partnered with Target River agency so they could work together to resolve the technical and strategic issues preventing the website from getting the visibility and sales they wanted.
- Long-tail and competitor keywords
- Website structure refinement
- Editorial link building
- Technical audit to optimize website for non-branded keywords
- Publishing Fresh Content
Results
Our strategists did keyword research deep-dive to discover industry terminology that prospects would use in search engines. This rigorous effort yielded keywords with both volume and plenty of ranking potential based on the website. In addition to the ongoing SEO campaign, we recommended website optimizations for improved Core web vitals and overall architecture. We also ran technical updates to make sure the website was poised to yield maximum gains and increased traffic.
- Keyword Position Grew By 110%Movement in strategic keywords added up to nearly a hundred positive position changes in Google search results — as new keywords were added to KWT Filter’s portfolio and existing keywords climbed up to page one. KWT Filters is ranking 23 keywords in Rich Results. 25% of the target keywords were on the first search result, and 50% appeared on the 2nd page of the search result
- Organic Traffic Up By 128% University now ranks on the first page of Google SERPs for 28,860 keywords, up 200% since their backlinking campaign began.University is ranking 6865 in Rich Results with 369 keywords in Featured Snippets
- Organic Traffic Up By 128% SEO content and page optimizations created a steady and sustainable increase in organic traffic. Since partnering with Target River, KWT Filters has doubled its organic web traffic, and overall traffic grew by 500%.
