Ogden City School District
- Client
- Ogden City School District
- Project
- Ogden City School District Campaign
- Since
Project details
The Ogden City School District is a public school district in Ogden, Utah. It operates thirteen elementary schools, three junior high schools, two comprehensive high schools, an alternative high school, and a Youth In Care (YIC) program. The district takes pride in providing a safe learning environment that stimulates our students’ curiosities, promotes continuous improvement, and serves our surrounding communities.
Requirements
We worked with the Ogden School District to strategically target local families to increase enrollment. We utilized billboards, direct mail, digital advertising, and video commercials to reach and retarget the community.
Results
The campaign delivered 2.8M total impressions, generating 3.1k clicks and 1,186 website events.
Facebook Awareness
- Impressions: 333,602
- Clicks: 1,016
Facebook/Instagram Lead
- Impressions:107,127
- Leads: 92
Instagram Awarenes
- Impressions: 134,626
- Clicks: 130
Display Ads
- Impressions: 1,725,858
- Clicks: 1,266
Pre-Roll
- Impressions: 117,968
- Completed video views: 72,325
- Clicks: 410
OTT
- Impressions: 60,302
- Completed video views: 57,924
- Household Visits: 340
- Clicks: 388
Cable
- Impressions: 54,536
Direct Mail
- Impressions: 5,500
Google Call Search Only
- Impressions: 9,690
- Calls: 247
Billboards
- Impressions: 396,946
SEO
- Pages/Sessions: 1.34
- Organic Users: 74,170
- Clicks: 95,583
- Impressions: 929,100
- GMB Views on Maps: 52,572
- GMB Impressions: 35,019
- GMB Phone Calls: 365
- Bounce Rate:10.73%
