The Rush Coffee

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  • rush-coffe
  • rush-coffe-display
  • rush-coffe-social
  • rush-coffe-website
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The Rush Coffee

Client
The Rush Coffee
Project
The Rush Coffee Marketing and Lead Campaign

Project details

We ran Google Search Ads, Display Ads, Facebook Ads and LinkedIn Ads. The objective of creating campaigns across all the platforms is to get more reach and get leads.

We also developed the new modern website of The Rush Coffee, which is user-friendly, mobile-responsive,search-engine-optimized, secure, and loads faster. This new website helps in better conversion of leads.

Requirements

  • Get More Franchisee Seekers Leads
  • Get More New Career Seekers Leads

Results

We have had some amazing numbers from each platform.

  • Impressions:337,620
  • Clicks:475
  • Leads:50

The Rush Coffee -New Website Development

We developed a new website for our client. While creating the new The Rush Coffee website, we went through the following steps:

Stage 1: Project Goals

Before starting the website development, it’s always important to understand the client’s goals completely so we can deliver the best results.

We went through several meetings with the client to finalize The Rush Coffee website goals so we can deliver the best quality website.

After several discussions, we concluded the website goals as follows:

1) Develop the website with a new modern look and a user-friendly one.

2) Facilitate web administration via a user-friendly backend and an optimized content management process

3) Improve SEO and organic traffic

4) Increase lead generation, on-site sales, and other types of conversions

5) Increase stickiness and loyalty, including return visits and repeat sales

6) E-commerce Store needed

7) Franchise lead generation form needed

8) Better website security

Stage 2: Website Planning

After the Rush Coffee Website goal was finalized, We  went through multiple discussions internally and decided to follow:

1) CMS: We decided to go with WordPress CMS as it provided a good user-friendly backend to easily update and optimize the website. 

2) Server: For better website performance, we decided to go with a high-performance cloud server, leading to better sales. 

3) Security: For website security, we decided to run the website on a secure connection and take regular server scans for threats.

Stage 3: Design and Development

In this stage:

  1. We designed the website prototype and shared it with the client for approval.
  2. After the client reviewed it, we made the necessary changes to get the final approval of the design.
  3. Once the design was approved, we developed the new The Rush Coffee website by adding all the necessary functionalities like eCommerce setup, payment gateway setup, product setup, contact form setup, franchise form setup, mobile responsive CSS, etc.

Stage 4: Quality Assurance

In this stage,

  1. Our team reviewed the website for functionality and design, and based on the team feedback, we made all the changes to ensure we give the best quality website to our client.
  2. After getting approval from our team, we shared The Rush Coffee stagging link with the client for approval. And based on client feedback, we made the necessary changes to the website.

Stage 5: Launch And Maintenance

After getting approval from The Rush Coffee client, we moved the website to a live URL and made it live for public use. 

Once the website was moved to production, we set up regular maintenance activities for the New Rush Coffee website. This includes:

  1. Regular software updates on the server
  2. Regular Plugin updates
  3. Regular theme updates
  4. Regular website backup
  5. Regular database backup
  6. Regular website scan for malware

Get In Touch
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