Utah Search and Rescue Assistance (USARA )
- Client
- The Division of Emergency Management of Utah, Department of Public Safety
- Project
- Utah Search and Rescue Assistance (USARA) Program
Project details
The Division of Emergency Management of Utah, Department of Public Safety ran a TargetMarketing campaign to promote the Utah Search and Rescue Assistance (USARA) Program.
Requirements
The Division of Emergency Management of Utah, Department of Public Safety ran a TargetMarketing campaign to promote the Utah Search and Rescue Assistance (USARA) Program. The campaign was targeted at outdoor enthusiasts having an affinity towards hiking, camping, outdoor adventures, and more. The campaign ran on websites, apps, Facebook, Instagram, broadcast television, terrestrial radio, video pre-roll, and OTT platforms.
Results
The USARA Card campaign delivered 1.73 million impressions and 927 website clicks. The campaign generated 882 events on the USARA website where people showed interest in clicking on an actionable button on the website.
Further, the campaign doubled the sale of USARA cards.
