Utah Department of Health
- Client
- Utah Department of Health
- Project
- Medicaid/CHIP Campaign
- Since
Project details
Utah Department of Health began working with us in 2021 to get the word out about their Medicaid/CHIP coverage. Our strategy entailed a large scope of tactics to inform the public of the free and low-cost health coverage for Utah kids and teens.
Requirements
- The campaign aims to generate leads and increase store and website traffic.
Results
Our tactics included TargetReach, TargetTV, TargetDirect, TargetOutreach, TargetAudio, and Target Outdoor. We got the whole community involved, including chambers of commerce, school boards, elected officials, local professional soccer teams, TV station interview segments, and community events and contests put on through the local radio stations. With the help of these community relationships, our full-scale campaign made a huge impact on the Utah Department of Health, getting the exposure needed to increase interest and enrollment in their health coverage services. We look forward to working with them again in additional upcoming campaigns.
Direct Mail
Audio Ads
Medicaid/CHIP Campaign
HPV Vaccination Campaign Summary
- Client
- Utah Department of Health & Human Services
- Project
- HPV Vaccination Campaign
Project details
The Utah Department of Health ran a multi-month TargetMarketing campaign with Target River to spread awareness about the vaccine to prevent Human papillomavirus (HPV) infection that may cause cancer.
Requirements
The campaign targeted the parents of children aged 9-12 & 13-17 years to educate and encourage them to get the HPV vaccine for their child(ren). Taking a 360-degree approach, the campaign utilized a variety of tactics such as paid search, websites, apps, Facebook, Instagram, YouTube, terrestrial radio, streaming audio, video pre-roll, and OTT platforms.
Results
The campaign delivered about 11 million Impressions and 6,967 ad clicks. The campaign also delivered 1,902 events where people showed interest by clicking on an actionable button on the website.
We were able to increase the reach of the campaign by over 20% while reducing the budget by 18% compared to prior years.
