AI is impacting every aspect of our lives – from work to even the ads that are shown to us. Smart pre-roll ads are changing the way brands connect with viewers, making ads more engaging and less of an interruption. Let’s explore how AI-powered video pre-rolls can help boost engagement and keep audiences hooked from the very first second.
Imagine you’re enjoying your favorite cooking show online, and right before it begins, a short video ad plays. Instead of it being just any regular ad, it’s actually personalized for you – it might be about the latest kitchen gadget based on the recipes you’ve been searching for. This is an example of an AI-driven video pre-roll ad. It makes the ads you see much more relevant and less interruptive. As we begin 2025, AI-powered video pre-roll ads are sure to take video marketing to the next level by boosting engagement and capturing the attention of the audience from the start. Let’s see how these smart, targeted ads are reshaping engagement and why they’re a must-have for marketers this year.
What’s a Video Pre-roll Ad?
When you play a YouTube video, the short advertisement that plays before the main video you actually want to watch is called a video pre-roll. You must have seen them on YouTube or streaming platforms – quick ads that pop up right before your content starts. These ads are mostly just a few seconds long and might introduce a product, service, or brand. They’re designed to catch your attention fast, so you’re aware of the brand or product before you dive into your video.
What Are The Types of Video Pre-roll Ad?
1. Skippable – These are the ads you can skip after a few seconds. Mostly 5 seconds.
2. Non-Skippable – Shorter ads (approx 15 seconds) that play before your video starts. You can’t skip these.
3. Bumper Ads – Super short, around 6 seconds, and always non-skippable.
4. Interactive Ads – These let you do more than just watch – you might be able to click for more info, answer a quick question, or even take a mini quiz.
Also read: The Rise of Video Marketing: Why Your Business Needs to Invest in Video Content?
How is AI Changing Video Pre-roll Ads?
AI is making video pre-roll ads much more smart and effective. It is helping make ads more and more relevant as they are now tailored to the preferences of each individual. Hence, there are chances that such personalized ads will work more effectively by engaging the audience better.
Here’s how AI is changing the game for video pre-roll ads:
- Personalization
AI uses personal data like browsing history and past interests to pick ads that match with your preferences and likes. Example: If you’ve been searching for running shoes the past day, you might see an ad for the latest sports shoes before your video. - Real-Time Changes
AI can modify ads in real-time based on what’s performing better. If viewers respond more to a certain creative or message, AI can help adjust future ads to focus on what people liked the most. - Improved Targeting
With AI in the picture, brands can target specific audiences more accurately. For example, AI can help target an ad for a local coffee shop to people who live nearby and are likely coffee enthusiasts. - Better Engagement
With the rapid advancements in AI, ads are now able to respond to viewer engagement, giving them interactive options like clickable links or small surveys. This makes the ad more like part of the experience rather than an interruption. - Optimized Timing
AI helps figure out the best times to show ads. This means you might see a travel ad just as you’re planning your next trip, making it feel relevant and timely. This will also increase the chances that the audience responds to the ad better.
Conclusion
AI can take video ads from “just another ad” to “hey, that’s actually interesting!” By creating ads that are personal, targeted, and well-timed, you’ll keep viewers engaged and make a stronger connection with your audience.
If you’re ready to make the most of AI-driven pre-roll ads, Target River is here to help! Our team knows how to use the latest AI tools to craft ads that reach the right people and get real results. From creative design to smart targeting, we’ve got you covered. Let’s work together to make your ads stand out, grab attention, and keep people watching. Ready to dive into the future of video ads? Let’s get started!
Contact us today, and we will get you started.