Google has made significant progress in streamlining the process of running ad campaigns. For example, a pay-per-click (PPC) campaign is one of the quickest ways to generate massive traffic and leads. However, managing Google Ads is complex and highly technical. As a result, it is not surprising that there are numerous pitfalls. So, if your campaign isn’t performing well, check to see if you’re making any PPC mistakes.
There are some mistakes even a PPC advertising agency can make, and they can be simple or complex.
If you are thinking about running a PPC campaign, you probably have a few questions. Here are some answers to the most common questions
1. What is PPC?
PPC stands for pay-per-click. It’s an advertising model where advertisers bid on keywords or terms to appear at the top of relevant Google search results.
2. How does it work?
Advertisers bid on keywords or terms to appear at the top of relevant Google search results when users enter those terms into Google’s search bar.
3. Why should I use PPC?
It’s less expensive than traditional forms of advertising, like display ads and TV commercials, because it doesn’t require the same upfront investment as other media platforms like billboards and radio ads. And unlike social networks, there are no rules or guidelines that you have to follow when using PPC campaigns—which means you can take more risks with your creativity and messaging without worrying about breaking any rules or losing customers over it!
Read More: How Much Does Google Advertisement Cost Your Business?
Here are 5 PPC mistakes to avoid as a PPC expert.
1. Not having a strategy in place
The first mistake companies can make is not having a clear strategy for using paid search. Many small businesses start with PPC campaigns and then try to figure out how to use them later, but it’s tough to get there if you don’t have a plan for what you want to do. You need to have a clear strategy and a PPC expert in place before you can even begin investing in paid search.
The company’s visions and goals must also be clear so that the PPC strategies can effectively contribute to the success of long-term plans.
2. Not setting goals
Another mistake I see is when companies don’t set goals for their paid search campaigns. They might launch an ad campaign without thinking about whether they should be doing that or not or whether they would be better off doing something else instead of just running ads.
If you’re not setting any specific goals for your campaign, then it’s going to be hard for you to measure success and make any adjustments necessary throughout the year. And if you’re running multiple campaigns at once as a PPC expert, then it becomes even more challenging.
3. Not having enough flexibility with bids
You should always have a range of different bids available for every campaign on all of your keywords—even if that means changing them every day (and sometimes even at the last minute). This way, if one bid doesn’t work as expected, you can easily adjust it without losing too much money or sales altogether.
Read More: Benefits of Hiring a Full-Service Marketing Agency in Utah
4. Not using negative keywords
Negative keywords aren’t just something to keep out of your campaigns—they’re also something you should use to increase performance by showing up lower in search results than would otherwise.
5- Not testing your landing pages
Testing your landing pages is an important part of the PPC process because it helps determine which keywords are the most profitable for your business and whether or not you should keep bidding on those keywords or move them up in priority. Test different copies, headlines, and images to find out what works best for your audience, as well as change up landing page layouts and copies depending on what you’re selling or promoting at the time (or even just changing some of the text so that it’s more readable).
When running a PPC campaign, it’s easy to get wrapped up in daily habits. You’ve probably got your own processes down to make your life easier. But before you get too confident running a PPC account, it helps to look in the mirror and ensure everything is in order. Fortunately for you, Target River is a PPC Expert and knows everything related to it.
In the end, there’s a lot that goes into PPC success, and PPC experts are world-class at handling each one of those aspects. So no matter what you’re thinking about doing in PPC, it’s probably a good idea to speak with an experienced expert first.