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Google Page Experience Updates

The Google page experience update is one of many experience updates issued by Google every year. Their search algorithm constantly changes to help users easily find what they need and rank how well websites perform for their viewers. In order to create their rankings, Google measures a variety of different website components. 

When wondering how you will rank after a Google page experience update, you should consider web page loading speed, the safety and security of your URLs, HTTPS usage, minimal delays, and the quality and readability of your website. 

By combining all of these points into your SEO plan, companies will be able to keep up with Google page experience updates and maintain consistent rankings among their competitors.

Website Content

Part of what makes SEO so valuable is the remodeling of most websites. This is where people go first to learn more about your company and what you have to offer. 

It’s important that companies have the ability to include all of the important information while keeping their websites concise. Furthermore, conducting a keyword analysis can also be beneficial for your website’s rankings. In any industry, you can accumulate a list of keywords and phrases that are frequently searched. 

After gaining a better understanding of your company, Target River can optimize your website to be more concentrated with these words and phrases so that when people are inquiring about topics tailored to your workspace, you will have a higher chance of being at the top of the search list. This will be beneficial come the time of a Google page experience update because you will have the most updated list of words and phrases to help optimize your website.

Also read: Top 5 reasons you should invest in SEO for your business today

Secure Browsing

Data security is a huge threat to both companies and individuals across the globe. Third parties are getting better and better at invading and taking advantage of personal information. In order to prevent this, browser security and data encryption are essential for safe website usage. 

HTTPS, or Hypertext Transfer Protocol Secure, is a protocol designed to protect the information being transferred between the user’s browser and the company’s website, as well as encrypt data to prevent people from gaining access. Target River takes extra care to ensure our technical SEO satisfies the coding quality, browser security, and URL structure to meet Google’s safety guidelines. 

HTTPS is also beneficial because not only do websites using it get an edge on Google page experience rankings, but users also report an increased level of satisfaction knowing they are surfing a website that is secure.

Also read: Importance of Social Media in Business

Website Efficiency and Usability

One of the main ways companies can increase their rankings after a Google page experience update is by making their website the fastest. Yes, this is a broad term, but to break it down, we can divide website efficiency into a couple of different areas: main page load speed, delay times, pop-up ad count, and layout shifts. It’s important to also note that these metrics must be applied to both a desktop and mobile device. Google page experience updates will take into consideration how quickly your website will load, which directly affects overall web rankings.

After optimizing your website to fit the intended target market, Target River then provides technical adjustments to improve the efficiency and performance of your website, as well as adjust your website to fit both mobile and desktop standards. Furthermore, Target River simplifies JavaScript and CSS so that your websites perform at optimal speeds. 

Google page experience updates heavily consider website speed when formulating their rankings. Another key part of receiving a good ranking comes from viewer usability. Components that could harm your rankings include failed URLs on both desktop and mobile browsers, 3rd-party ads, improper formatting, and failed links on your website. Failed links and URLs are major errors because users will be unable to access the information you’re trying to provide. 

Functioning links are important since Google page experience updates will take into consideration the functionality of your website and could deduct a significant ranking if your website fails to meet standards. Third-party ads, on the other hand, are a detriment to a website’s overall usability. These are ads that pop up on your website when users visit. This is a problem because it disrupts the speed and organization of your website and because it causes some users to accidentally visit these ads through missed clicks. 

At Target River, we are able to manage this through our onsite SEO to ensure that your website is free from outside barriers. Furthermore, our expert team of SEO analysts can create user credibility and internal links to improve efficiency and navigation throughout the website so that once a Google page experience update occurs, your website will yield outstanding results.

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