Awareness → Interest→ Desire→ Action
Families, candidates, and your broader community don’t act right away. They need to:
✅ Be aware of who you are and what makes your charter different
✅ Understand your programs, culture, and benefits for their child
✅ Feel a desire or reason to enroll, apply, work, or stay engaged
✅ Take action: enroll, join the waitlist, apply, attend events, show up
CONTACT US
Let’s Talk About Your Charter School Needs
Get a consultation with our education strategy team.
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What We Help Charter Schools Achieve
Why Charter Schools Choose Target River
Focus on education marketing
Understand the full picture: enrollment, staffing, bonds, attendance, community trust
Respect your time and act as a true partner, not just a vendor
Bring data, creativity, and strategy together
Ready to Talk About Your Charter’s Goals?
SCHEDULE FREE STRATEGY CALLPrefer email? Contact us at email, and we’ll follow up with the next steps.
WANT TO HEAR IT DIRECTLY FROM OUR CLIENTS?
See how we’ve made a difference
NATHAN MARSHALL
EXECUTIVE DIRECTOR
Testimonials
Nathan Marshal
Executive Director
Our school has been doing advertising for 10 years and switched to Target River this year. It has been the best decision our school could have made! Their team of marketers is amazing. They tailor the message and needs that maximize returns. We have seen tremendous success and couldn't be happier with our partnership with Target River.
Veronica Grajeda
Director of Admissions and Community Engagement
We started working with Target River due to decreasing enrollment and have continued our work with them because they have become an invaluable part of our marketing and enrollment strategy. We could not do our work without them and we consider them an integral part of our team. Their strategic marketing efforts, leveraging a mix of traditional and digital media, have played a pivotal role in reversing a trend of declining enrollment. By crafting a compelling narrative about our educational programs and community values, they helped us reach and engage potential new students and their families.
"As Board Chair of John Hancock Charter School, I am pleased to recommend Target River. We chose Target River because of their experience working with schools and their ability to provide practical, data-driven marketing strategies. We were looking for a partner who understood enrollment challenges and could help us effectively reach prospective families in a competitive market. They were able to target the specific age groups and zip codes we needed, while producing highly professional digital ads, mailers, and postcards tailored to our audience. Most importantly, their work produced results. With the help of Target River, we successfully filled over 850 seats at the student school in its very first year. Just as importantly, their team was great to work with. They were responsive, professional, knowledgeable, and genuinely invested in our success. They communicated well and made the process easy for busy school leaders. I can confidently recommend Target River to other schools seeking a reliable marketing partner."
Kim Frank
John Hancock Charter School
RECOGNIZED FOR EXCELLENCE
We don’t just say we deliver
results - we’re recognized for it:
Frequently Asked Questions
What is charter school marketing?
Charter school marketing is promoting a charter school's programs, culture, and value to prospective families, staff, and the community. It includes enrollment marketing, staffing outreach, attendance campaigns, branding, and community engagement — all built to move charter-specific numbers like enrollment and waitlists.
How can marketing increase charter school enrollment?
Charter school marketing increases enrollment by reaching families with school-aged children in your target area, sharing a clear story about what makes your charter different, and guiding them from awareness to enrollment or the waitlist.
How is charter school marketing different from school district marketing?
Charter school marketing shares many of the same goals as school district marketing — enrollment, staffing, and community trust — but charters often also need to build brand differentiation and manage waitlists, since families
are actively choosing a charter over a traditional public school or another charter.
What marketing channels work best for charter schools?
The best channels depend on the audience and goal, but many charter school marketing campaigns use a mix of digital ads, social media, video, direct mail, and community outreach to reach families, staff, and the broader community
effectively.
How much does charter school marketing cost?
The cost of charter school marketing depends on your goals, audience size, channels, and campaign length. Some charters start with a focused enrollment or staffing campaign, while others build a broader year-round marketing
strategy.
