Low Enrollment, Staff Shortages,
Failed Tax Initiatives?
Enrollment, staffing, local tax initiatives, attendance, community trust – Target River builds targeted campaigns that help school districts move the numbers and strengthen support.



Awareness → Understanding → Trust → Action
Families, candidates, voters, and their community members don’t act right away. They need to:
✅ Be aware of who you are and what you’re asking
✅ Understand what it means for them and their students
✅ Feel a desire or reason to support, enroll, apply, or participate
✅ Take action: enroll, apply, vote YES, show up

What We Help School Districts Achieve
Student Enrollment Growth
Families in your community need to be aware of your schools, take an interest in what you offer, have a desire to enroll, and then take action to register. The first few students enrolled often cover the cost of the campaign.

Local Tax Initiative Marketing
Voters need to know what the measure is, what it funds, how the dollars are used, and why it matters before they feel confident voting YES. We’ve helped pass over 90% of the bonds and levies we support.

Staffing & Recruitment Marketing
Qualified educators and staff need to know you’re hiring, understand your culture, and feel motivated to apply and join your team. We fill over 90% of the positions we promote within 30 days.

Creative Services and PR
Your district needs a clear, consistent story that reflects who you are and builds long-term trust with your community. Shape perception and amplify your story across every channel.

Daily Attendance & Engagement
Students and families need to understand why regular attendance matters, feel supported, and see the benefits of showing up. Partner school systems have seen up to 18% gains in attendance.

Ready To Solve Key Problems Now?
Schedule A 15 Minute Strategy CallPrefer email? Send us an email and we’ll follow up with next steps to tackling those goals!
TRUSTED BY SCHOOL SYSTEMS SUCH AS









WANT TO HEAR IT DIRECTLY FROM OUR CLIENTS?
See how we’ve made a difference

DONALD BENDZ
DIRECTOR OF COMMUNICATION
Testimonials

Janine Burt
Magnet Project Coordinator

The Target River team is consistently thorough, creative, and responsive to our needs. They designed our campaign to tell the unique stories of our schools and it's helping our community to see them in a new light. We are seeing the results through increased contacts and interest. Target River is a great partner for us!
Keegan Bassett
Director of Human Resources

We entered into an agreement with Target River to help us develop strategic marketing to help in our recruitment campaign. Our goal was to fill in difficult vacancies throughout Queen Creek Unified School District. Thanks to their amazing work, we have reduced our vacancies by 50% across all district areas, particularly in the transportation department. We are very close to hitting our target range of 35 additional hires and staff members. This is all thanks to Target River’s high-quality consulting services. Not only are they responsive to our requests, but they are also collaborative in our decision-making and support our overall goals. If we have any questions, they answer them promptly and propose solutions and other options to roadblocks or delays based on the data we’ve reviewed. They have been punctual in their timeline and produce any requested modifications in a timely matter. As our ads go live, Target River keeps us updated on progress and responds promptly to additional consultations to review our performance. They have worked wonderfully within our budget and offered many options at reasonable rates, whether for additional action items or collaborative ideas. Overall, we highly recommend Target River’s services to anyone seeking them.

Jer Bates
Director of Communications

I cannot say enough about the positive character of Brian Epperson. I first became acquainted with Brian through his professional service and it quickly became apparent that he and his associates operate out of kindness and care rather than profits and personal gain. Brian demonstrated sincere concern for our community. He applied himself to understanding who we are, identifying our needs and helped us realize how to leverage our abilities and resources to realize our potential. All of Brian’s associates exhibit the same sincere care for our most important stakeholders, our students, personified by Brian and his leadership.
Dr. Andrew Pulver
Superintendent

I am pleased to share my sincere appreciation to Target River for their exceptional support during our recent enrollment campaign. As the Superintendent of Los Alamitos Unified School District, fostering a thriving and vibrant student community is paramount, and Target River played a pivotal role in achieving this goal. Collaborating to address an anticipated enrollment decline, Target River executed a comprehensive marketing strategy through social media, radio, TV, and direct mailing. Despite projecting a loss of nearly 150 students, we experienced a marginal decrease of fewer than five students from the previous year. This success underscores Target River’s strategic approach and innovative solutions. I wholeheartedly recommend Target River as a dedicated, results-driven marketing partner that positively impacted our school district’s vitality.
Beth Parker Jimenez
Communications Specialist

Our partnership with Target River resulted in a TK/Kindergarten enrollment campaign that reached a broad yet focused audience who were most likely to respond to our district’s unique offerings. The process was easy and the outcome positive, with increased interest in both our early education programs and our district overall. We’re excited to continue our partnership with Target River!
RECOGNIZED FOR EXCELLENCE
