Identifying the right consumers is essential for any marketing campaign. By focusing on target demographics, a business can invest its time, money, and energy more effectively by directing impactful messages to the audiences who are most likely to purchase its products and services.
TargetMarketing utilizes more than 1,000 demographic attributes to help businesses find the right audience, the most appropriate marketing channel, and the right message. With over 500,000,000 consumers to target, businesses can construct personas using hundreds of data points to narrow demographics based on age, location, income, gender, and other factors.
After identifying an audience, TargetMarketing allows businesses to reach potential customers by crafting a compelling message and selecting the best marketing channels to engage customers.
Saying the right thing at the right time with the right tone makes a profound difference in audience engagement. TarketMarketing analyzes cost, geography, date, time, and targeting options when choosing from numerous communication channels: Broadcast television, cable television, radio, direct mail, outdoor, social, digital audio, email, search, SEO, earned media, display, video pre-roll, landing pages, microsites, websites, app development, and voice broadcast.
Case Examples:
A motorcycle dealership launched TargetMarketing and made it to the Top 15 U.S. dealers list. The largest elementary school district in California utilizes TargetMarketing to generate over 500 new prospective student leads, resulting in a return on ad spend of 8:1 in 3 months An automotive dealership launched TargetMarketing and continues to have year over year sales increases every month.
About Target River
Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. Target River was recently recognized as “The Best Target Marketing Company” in the United States. For further information, please contact brian@targetriver.com or call 619.330.0153. www.targetriver.com.
