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On Point With Target River

Real Conversations. Real Results.

Insights from the team behind award-winning marketing for schools,
nonprofits, public agencies, and businesses.

Welcome to the Target River podcast hub — your place for conversations that go beyond buzzwords and
into what actually works in the world of marketing.

In each episode, our experts share practical strategies, real case studies, and honest lessons
from the campaigns we run every day. 

Browse our episodes below to hear how we think, how we work, and how we help
our partners achieve extraordinary results.

Amplifying School PR with Phil Campbell: From Communication Skeptic …
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Amplifying School PR with Phil Campbell: From Communication Skeptic …
Beyond the Mudslugging: Winning Elections through Strategic Political…
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Beyond the Mudslugging: Winning Elections through Strategic Political…
Converting a Cynic with Dr. Kris Cosca: How School Marketing Solves Enrollment
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Converting a Cynic with Dr. Kris Cosca: How School Marketing Solves Enrollment
Random Acts of Marketing: Why Your Tactics Are Missing the Mark
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Random Acts of Marketing: Why Your Tactics Are Missing the Mark
Stat Patters vs. Team Builders: Are You Driving True Impact….
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Stat Patters vs. Team Builders: Are You Driving True Impact….
The Retention Trap: Why You Are Losing Customers Out the Back Door
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The Retention Trap: Why You Are Losing Customers Out the Back Door
The “Bad Ads” Campaign: Why Most Billboards Fail (And How to Fix It)
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The “Bad Ads” Campaign: Why Most Billboards Fail (And How to Fix It)
The Empty Theater Effect: Is Anyone Actually Watching Your Videos?
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The Empty Theater Effect: Is Anyone Actually Watching Your Videos?
Dewey Decimal to ChatGPT: Is Your SEO Ready for AI?
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Dewey Decimal to ChatGPT: Is Your SEO Ready for AI?
The Lost Eagle Scouts: The Danger of Flying Blind in Marketing
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The Lost Eagle Scouts: The Danger of Flying Blind in Marketing
Salty Kool-Aid: The Hidden Ingredient Ruining Your Marketing Strategy
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Salty Kool-Aid: The Hidden Ingredient Ruining Your Marketing Strategy
The $2,000 Toilet: The Costly Trap of DIY Business Marketing
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The $2,000 Toilet: The Costly Trap of DIY Business Marketing
Mrs. Utah: The Terrifying Truth About AI & Marketing
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Mrs. Utah: The Terrifying Truth About AI & Marketing
The Master Plan: What the King of Pop Taught Me About Ultimate Focus
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The Master Plan: What the King of Pop Taught Me About Ultimate Focus
Make the Match: Why Generic Messages are Losing the Marketing Game
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Make the Match: Why Generic Messages are Losing the Marketing Game
The Bag of Clubs: Why Single-Channel Marketing is a 100-Yard Gamble
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The Bag of Clubs: Why Single-Channel Marketing is a 100-Yard Gamble
Trimming the Fat: How to Turn Wasteful Marketing into a Premium Cut Strategy
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Trimming the Fat: How to Turn Wasteful Marketing into a Premium Cut Strategy
From Recreation to Passion: Are You an MVP in Your Profession?
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From Recreation to Passion: Are You an MVP in Your Profession?
The Walk-Off Win: A Four-Part Formula for Marketing Victory
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The Walk-Off Win: A Four-Part Formula for Marketing Victory
One Degree Off: The Power of Navigation and Course Correction
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One Degree Off: The Power of Navigation and Course Correction
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