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The Ogden City School District is a public school district in Ogden, Utah. It operates thirteen elementary schools, three junior high schools, two comprehensive high schools, an alternative high school, and a Youth In Care (YIC) program. The district takes pride in providing a safe learning environment that stimulates our students’ curiosities, promotes continuous improvement, and serves our surrounding communities.

Requirements: We worked with the Ogden School District to strategically target local families to increase enrollment. We utilized billboards, direct mail, digital advertising, and video commercials to reach and retarget the community.


The campaign delivered
2.8M total impressions, generating
3.1k clicks and 1,186 website events.
  • Facebook Awareness
  • Impressions: 333,602
    Clicks: 1,016
  • Facebook/Instagram Lead
  • Impressions:107,127
    Leads: 92
  • Instagram Awarenes
  • Impressions: 134,626
    Clicks: 130
  • Display Ads
  • Impressions: 1,725,858
    Clicks: 1,266
  • Pre-Roll
  • Impressions: 117,968
    Completed video views: 72,325
    Clicks: 410
  • OTT
  • Impressions: 60,302
    Completed video views: 57,924
    Household Visits: 340
    Clicks: 388
  • Cable
  • Impressions: 54,536
  • Direct Mail
  • Impressions: 5,500
  • Google Call Search Only
  • Impressions: 9,690
    Calls: 247
  • Billboards
  • Impressions: 396,946
  • SEO
  • Pages/Sessions: 1.34
    Organic Users: 74,170
    Clicks: 95,583
    Impressions: 929,100
    GMB Views on Maps: 52,572
    GMB Impressions: 35,019
    GMB Phone Calls: 365
    Bounce Rate: 10.73%