Ogden City School
District Campaign
Education • Since 2022
The Ogden City School District is a public school district in Ogden, Utah. It operates thirteen elementary schools, three junior high schools, two comprehensive high schools, an alternative high school, and a Youth In Care (YIC) program. The district takes pride in providing a safe learning environment that stimulates our students’ curiosities, promotes continuous improvement, and serves our surrounding communities.
Requirements: We worked with the Ogden School District to strategically target local families to increase enrollment. We utilized billboards, direct mail, digital advertising, and video commercials to reach and retarget the community.
The campaign delivered
2.8M total impressions, generating
3.1k clicks and 1,186 website events.
- Facebook Awareness
- Impressions: 333,602
Clicks: 1,016
- Facebook/Instagram Lead
- Impressions:107,127
Leads: 92
- Instagram Awarenes
- Impressions: 134,626
Clicks: 130
- Display Ads
- Impressions: 1,725,858
Clicks: 1,266
- Pre-Roll
- Impressions: 117,968
Completed video views: 72,325
Clicks: 410
- OTT
- Impressions: 60,302
Completed video views: 57,924
Household Visits: 340
Clicks: 388
- Cable
- Impressions: 54,536
- Direct Mail
- Impressions: 5,500
- Google Call Search Only
- Impressions: 9,690
Calls: 247
- Billboards
- Impressions: 396,946
- SEO
- Pages/Sessions: 1.34
Organic Users: 74,170
Clicks: 95,583
Impressions: 929,100
GMB Views on Maps: 52,572
GMB Impressions: 35,019
GMB Phone Calls: 365
Bounce Rate: 10.73%