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Utah Department of Health began working with us in 2021 to get the word out about their Medicaid/CHIP coverage. Our strategy entailed a large scope of tactics to inform the public of the free and low-cost health coverage for Utah kids and teens.

Requirements

  • The campaign aims to generate leads and increase store and website traffic.

Results

Our tactics included TargetReach, TargetTV, TargetDirect, TargetOutreach, TargetAudio, and Target Outdoor.
  • TargetReach, TargetTV, TargetDirect, TargetOutreach, TargetAudio, and Target Outdoor
  • We got the whole community involved, including chambers of commerce, school boards, elected officials, local professional soccer teams, TV station interview segments, and community events and contests put on through the local radio stations.
  • Our tactics included TargetReach, TargetTV, TargetDirect, TargetOutreach, TargetAudio, and Target Outdoor. We got the whole community involved, including chambers of commerce, school boards, elected officials, local professional soccer teams, TV station interview segments, and community events and contests put on through the local radio stations.