Unlock The Power of Personalized Mail With TargetMail
Boost your business’s email marketing with TargetMail by Target River, Utah’s award-winning expert in crafting highly effective email campaigns.
Email marketing is a powerful tool for engaging with customers, offering higher returns than platforms like Facebook and Instagram while allowing customers the flexibility to open messages at their convenience. With TargetMail, we ensure the creation and management of impactful emails tailored to your desired audience based on age, interests, location, or prior business habits.
Here’s Our Process: #WhoHowWhatWhere
Did you know that email marketing ranks among the top three distribution channels for B2B and B2C marketing and is the most reliable method for cultivating and converting leads?
You might be asking yourself, “Why do I need an email marketing agency?” Even if your company has an email list of current and potential customers, along with a social media presence and experience with paid ads, email marketing is essential for maximizing your messaging efforts.
In a busy world, managing your outreach and ensuring consistent messaging can be overwhelming. Having a dedicated agency that specializes in email marketing strategies can streamline your efforts and enhance your overall marketing cohesion.
The Truth About Email Marketing
Email marketing strategies are crucial for optimizing the sales funnel. They allow organizations to engage with prospects in a non-invasive way—consumers can interact with your messages at their convenience. Additionally, email boasts high penetration rates across all demographics, with over 90% of email users checking their inbox daily. Investing in email marketing is a smart move for businesses of all sizes.
At Target River, we overlay email marketing strategies with other tactics for maximum results. Our approach starts by precisely targeting the right recipients for your message. We utilize both in-house and brokered-list campaigns. Our skilled content writers work collaboratively with you to craft optimal messaging, including compelling subject lines, strong calls to action, engaging designs, and strategic deployment times. This ensures your email marketing resonates with existing customers and reaches new targets.
Email Is NOT Dead – Here’s Why!
Some would say email marketing is dying, but studies, statistics, and anecdotal experiences continue to show that email marketing is alive and well.
Here are a few revealing statistics:
- Email marketing strategies are 40 times more effective at acquiring new customers than Facebook.
- 72% of people prefer receiving promotional content via email, compared to just 17% who prefer social media.
- A message is 5x more likely to be seen via email than on Facebook.
- There are over 4 billion email accounts worldwide.
- Over 60% of online consumers have taken action due to an email.
- Email marketing typically achieves higher conversion rates and is generally less expensive than paid social ads, yielding a greater return on investment.
Reach New Targets More Effectively with Targeted Email Marketing
Engage existing customers and attract new ones using targeted email marketing strategies. Need to reach middle-aged women who ride motorcycles? Young adults who love to travel? Perhaps first-time parents in your area or donors for local causes? With our advanced targeting options, you can reach specific audiences based on criteria such as:
- Geo-location
- Age
- Gender
- Household Income
- Interests
- Purchase Intentions
- Prior Purchase Habits
- Hobbies/Enthusiasts
- Brand Preferences
- Time of Day
- Day of Week
Success Stories from Target River
Here are a couple of testimonials showcasing our email marketing success:
- Motorcycle Dealer: Targeted owners and enthusiasts to promote sales and service, generating over 30 appointments per deployment and achieving an average open rate of 14.9% on bi-monthly campaigns.
- School District: Engaged families with children to grow student enrollment, generating new students with each deployment and maintaining an average open rate of 12.23% on monthly campaigns.
Take advantage of your business’s email list with TargetMail by Target River! Contact us today to learn more!
