Direct Mail Services
Discover the impact of direct mail with TargetDirect by Target River! Despite being considered old-fashioned, direct mail remains a highly effective marketing tool. It provides a tangible and memorable way to reach potential customers, allowing you to target residents who often make purchases based on the mail they receive from their favorite companies. Harness the potential of TargetDirect for your business today—contact us to see the results our direct mail service can achieve!
Here’s Our Process: #WhoHowWhatWhere
Did you know that adults aged 18 to 24 respond to direct mail at rates exceeding 12%? This surprising statistic highlights the effectiveness of direct mail in engaging younger audiences.
At Target River, we understand the immense value direct mail can deliver when executed correctly. With over 25 million mailers produced, we have mastered the art of effective direct mail campaigns, knowing the right packaging, shape, postage, lists, and design to use for maximum impact. We also close the loop by tracking performance.
Direct Mail Is NOT Dead—Here’s Why!
- 54% of consumers want to receive mail from brands that interest them.
- Brand recall is 70% higher among those exposed to direct mail ads compared to digital ads.
- 42% of direct mail recipients take the time to read or scan their mail.
- U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold, translating into an impressive 12:1 return on ad spend (ROAS).
- 67% of consumers who responded to direct mail in the last three months ended up making a purchase.
- 56% of consumers find print marketing to be the most trustworthy type of marketing.
These statistics demonstrate that direct mail not only cuts through digital noise but also generates better leads and fosters trust with your audience.
Personalization and Relevancy Are Key
To effectively reach new targets through personalized direct mail services, we leverage extensive data to ensure relevance:
- Geo-location
- Age
- Gender
- Household Income
- Hundreds of Interests
- Purchase Intentions
- Prior Purchase Habits
- Hobbies/Enthusiasts
- Brand Preferences
- And more!
By aggregating consumer purchase data, we identify who is buying what and when, enabling us to connect with them at the right moment.
Success Stories
Here are a few examples of how TargetDirect has driven results for our clients:
- Non-Profit: Generates an average of seven donations per donor through targeted direct mail engagement.
- School District: Attracts dozens of leads and new students with an oversized bilingual postcard campaign.
- Motorcycle Brand: Experiences a spike in inbound calls and email leads through personalized, four-color mailers targeting owners, intenders, and enthusiasts.
- Law Firm: Increases the volume, quality, and length of calls received via direct mail outreach.
Don’t miss out on the opportunity to reach people through direct mail! Discover how TargetDirect by Target River can help your business grow today!
