Viewers Retain 95% Of A Message When They Watch It!
Video Marketing, or online video content, has been gaining popularity in recent years. It is easy to see why video is so popular nowadays. Last year, video was one of the most popular, if not the most popular, type of media in the content strategy used by most businesses, with blogs and infographics trailing far behind.
It is easy and simple to consume information showcased in a video. This format provides our eyes a break from the plethora of written text available online and could explain why the globe spends numerous hours online watching social videos on YouTube daily.
Here at Target River, we ensure to generate engaging videos to stay competitive and engage website traffic. We believe sharing and making videos are critical components of a successful video marketing strategy or campaign.
Pair up TargetVideo with TargetTV to get your super-duper video seen by the right target audiences when and where they watch sports, news, and entertainment.
.01 Why Video?
If you’re looking to expand your business, begin by sharing videos or video content. It is an effective method to promote your organization. Video marketing refers to using videos to promote and inform people about a particular product or service. Furthermore, video marketing is a dependable and trusted paid online and offline method for creating video marketing strategies and techniques.
Videos are a multi-faceted, compelling, and content-creating medium that provides a realistic view of the service or product and makes it simple to distribute over numerous platforms. Videos also appeal to customers because it is easy to understand, interesting, engaging, and may provide a potentially large return rate of profitability and efficiency through different channel mediums.
Videos are simple to view and make, and they are also incredibly accessible to the general public. People can easily shoot professional-quality videos with their phones and edit them in less than an hour. A story, motion, music, content, and more all attract your target audience, making the message more unforgettable!
.02 What Is TargetVideo?
Target River produces video content and videos in-house with award-winning videographers. Today’s changing customer behavior, like a short attention span, makes video campaigns invaluable. But only if your video has engaging content and appeals to the masses. It requires a great location, shoot, story, concept, editing, and more.
.03 What Services Do We Offer?
- Pre-Production Services:
- Production book creation
- Talent and crew acquisition
- Post-Production Services:
- Color correction
- Sound mixing
A Few Statistics on Why Marketers or Businesses Need Videos?
Here are a few reasons why you should include videos in your marketing strategy
- Video Content is Informative: According to Hubspot, 97% of marketers claim that videos help customers understand products.
- Rank Higher With SEO: According to Cisco, over 80% of all traffic will consist of video by 2021.
- Engage Traffic and Stay Competitive: According to Hubspot, 81% of businesses now use video for marketing.
- Personalize Your Message: According to Cisco, live video will account for 13% of traffic by 2021.
- Help Boost Conversion: According to Social Media Today, 90% of consumers claim a video will help them make a purchasing decision.