Have you been wondering if direct mail is a worthwhile tactic for your business? Not sure who to mail to? Not sure whether a letter or postcard is best? Or maybe you’ve tried sending out mailers, but didn’t see the results! TargetDirect takes the guesswork and lack of results out of the equation. Our direct marketing gets results through highly targeted lists, personalized designs, and effective paper choice and size.
In the age of the internet, direct mail is actually NOT dead. In fact, 54% of consumers said they want to receive mail from brands they are interested in. Brand recall is 70% higher among people who were exposed to direct mail ads rather than digital ones, and 67% of consumers who responded to direct mail within the last 3 months ended up making a purchase. US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold, translating into a 12:1 return on as spend (ROAS).
The numbers show the proof of productivity in direct mail. With TargetDirect, we ensure that the key factors in successful direct mailers come into play: personalization and relevancy. TargetDirect from Target River will help your company reach new targets more effectively through personalized direct mail that looks at data points such as:
Geo-location
Age
Gender
HHI
100’s of Interests
Purchase Intentions
Prior Purchase Habits
Hobbies/Enthusiasts
Brand Preferences
Residents In Home
…and more
The formula with this information, Big Data Targeting + Personalized Mail = High ROI, has helped many companies be on target with their goals, like Southern California non-profit Support the Enlisted Project (STEP). STEP helps young military and veteran families build financial independence and connects families to social services. With TargetDirect campaigns for STEP, Target River has helped STEP grow community awareness about their mission, increase the number of donors, increase the donations received, and increase the frequency that a donor contributes to them. Learn more about Target River’s formula for direct mailer success at https://www.targetriver.com/targetdirect/.
About Target River
Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. Target River was recently recognized as “The Best Target Marketing Company” in the United States. For further information, please contact brian@targetriver.com or call 619.330.0153. www.targetriver.com.
