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Top Strategies to Improve Your Website’s Core Web Vitals in 2024

top-strategies-improve-core-web-vitals-2024

Think of a topic, service, or anything else. Now search for it on the web – we bet you will get thousands of results on the internet for almost anything. With such intense digital competition, it is important that your website meets Google’s Core Web Vitals standards. Before we get into the strategy of how you can optimize your website and improve core web vitals, let’s understand what these standards are.

What are Core Web Vitals?

Google Core Web Vitals are metrics that define how well your website performs for visitors. There are 3 main metrics to know:

  1. Largest Contentful Paint (LCP): This measures how quickly your page fully loads.
  2. Interaction to Next Paint (INP): This checks how responsive your site is when users interact with it, like clicking a button or filling out a form.
  3. Cumulative Layout Shift (CLS): This looks at how stable your page is, making sure elements don’t unexpectedly shift around as the page loads.

Improving these metrics can help boost your SEO rankings and overall business performance.

So, let’s learn the top strategies to improve your website’s core web vitals in 2024.

Also read: How to Dominate Search Results After Google’s March Update?

Largest Contentful Paint (LCP)


When you visit a website and it takes forever to load, that’s just bad user experience. If that happens with your website, people are prone to bounce off. Google is watching this bad performance, and it analyzes that it is due to poor optimization of LCP. 

LCP is a measure of how quickly the main content of your website loads. To improve LCP performance, here are some steps you can take:

  • Compress images and media: Use modern image formats like WebP, compress large files, and serve images in the correct size for each device.
  • Leverage browser caching: Make sure that your server setting is set to cache static resources. This will help reduce the time it takes to load your site for returning visitors.
  • Optimize server response time: Choose a reliable hosting provider and use a Content Delivery Network (CDN) to serve content from locations closer to your users.

Reduce First Input Delay (FID)


FID is a measure of the time it takes for your website to respond to a new user interaction. To minimize this time:

  • Minimize JavaScript execution: Break up long tasks and reduce the number of heavy JavaScript files to make your site more responsive.
  • Use web workers: Offload non-essential scripts to web workers so they don’t block the main thread and delay interactivity.
  • Implement lazy loading: Only load essential elements first and delay others until the user scrolls down the page, reducing initial load time. 

Cumulative Layout Shift (CLS)


Next, it is important to improve your website’s CLS. Cumulative layout shifts mean how smoothly your website layout loads – meaning the website elements should not move around the page while loading. To improve this:

  • Set size attributes for images and videos: Always define width and height attributes in your HTML or CSS to prevent unexpected layout shifts.
  • Reserve space for ads and embeds: Ensure that ad slots and embedded content have reserved space, so they don’t cause sudden shifts when they load.
  • Avoid inserting content above existing content: Be mindful of dynamically inserting content that pushes down other elements on the page.

Also read: E-commerce Marketing in 2024: Trends and Strategies for Online Retail Success

Monitor and Test Regularly


Optimizing the core web vitals of your website is an ongoing task. You need to create a schedule and regularly monitor and test things.

  • Use Tools Like Google’s PageSpeed Insights and Lighthouse: These tools provide insights into how well your site performs and offer specific suggestions for improvement.
  • Conduct Regular Checks: Frequently check your site’s performance, especially after adding new content or features, to ensure that you’re not compromising on speed or structural stability.

Why Are Core Web Vitals Important?


Your website’s core web vitals are really important because they measure how good the user experience is. Which means they determine your website’s SEO ranking as well. The better the user experience, the more time your audience is likely to spend on your site. You can find your Core Web Vitals scores on Google Search Console.

Making these website optimizations will help improve performance and keep you competitive in today’s digital world. 

Conclusion

If you want your business to excel, staying up-to-date with Google core web vital standards is a must. You should be able to understand and adapt your website to trends and technology. 

Contact Target River Today!

As a certified digital marketing agency, Target River has all of the tools and strategies available to ensure that your website keeps up with the rapidly changing digital world. Our team of experts ensures that your website is well optimized, has a good SEO ranking, and offers a great user experience. 

Contact us today, and we will be happy to get you started. 

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