Expired Domains. A Missed Opportunity? Or Unique Advantage?
When you think about expired domains, what do you think of? Do you think of something you can no longer access? Well, instead, think of it as an opportunity to grow your online visibility and credibility. They can help you achieve long-term goals and lead to great success in our ever-growing digital world.
Enhanced SEO Benefits
There are many advantages when employing expired domains, including enhanced SEO. This means you will get increased domain authority, especially if you utilize domains that once had many backlinks and organic traffic. This will earn you a greater ranking with search engines. You will also receive quicker indexing because expired domains had a secured online presence prior to you utilizing them, so when you utilize an expired domain, you will be indexed quickly. Finally, you will receive heightened organic traffic because the backlinks and the domain’s age will show search engines how credible it is.
Established Backlink Profile
If you wish to get a kickstart in SEO, then obtaining an expired domain is the smartest decision you could make. This is because an expired domain will have a secure backlink profile. Thanks to the links from more websites, people will be led to your expired domain, and search engines will see that the authority of your domain is highly credible. This will also bring about greater conversion rates and faster results, rather than completely making a whole new domain from the ground up. So, if you want a higher ranking on search engine result pages and get more organic traffic, start with an expired domain page.
Immediate Website Traffic
As mentioned before, purchasing and using an expired domain will significantly increase your business’s organic traffic and online visibility. If starting from the ground up isn’t appealing, utilizing the lingering online traffic that was visiting the domain prior to its expiration is a good move. This provides a group of consumers who could already be interested in your business’s industry or niche. This, in turn, will bring an increased conversion rate and faster results by comparison. This is all because of the backlinks and established authority other sites have already provided your domain. Now, you just need to use it to enhance your own online visibility.
Also read: Canonical Tags: A Simple Guide for Beginners
Cost-Effective Marketing Strategy
If you are looking for a cost-effective strategy, picking up some expired domains will be a fantastic investment. By doing this, you can access existing website traffic without needing to completely start over with a brand-new site, which can take a long time to build up traffic. Instead, with an expired domain, you can direct the remnants of the traffic to your own website and create original content that appeals to the old domain’s audience. With an instant SEO boost from existing backlinks and search engine authority, your business will be off to a good start. This can also apply to any advertising efforts you use. Knowing your niche and targeted audience will help you advertise effectively and efficiently, resulting in higher conversion rates and saving money. Instead of building your site’s reputation from the ground up, using the credibility of the expired domain can get you better search engine results without draining your bank account.
How to Buy An Expired Domain
Domains that have expired are most commonly sold via auction sites in a marketplace style. These websites will allow you to bid for expired domains. Bidding may sound like it will cost you a lot of money. However, compared to building everything from scratch with no existing audience, this option will save you a lot more money in comparison.
Some of the websites you can buy domains from include:
- GoDaddy Auctions
- DomCop
- NameJet
- Flippa Domain Auctions
Contact Target River Today!
A great way you can learn about expired domains and discover how to best utilize them is by hiring a digital marketing agency like Target River! With access to the latest and most powerful marketing tools and strategies, we can help you understand the most effective way to build your online visibility and reputation. Expired domains are only one of many strategies we use to expand your business and SEO, and you can learn what else we have to offer when you reach out to us today. There is no need to go hunting for a reputable digital marketing agency; contact Target River today, and let’s get started!
