The Division of Emergency Management of Utah, Department of Public Safety ran a TargetMarketing campaign to promote the Utah Search and Rescue Assistance (USARA) Program. The campaign was targeted at outdoor enthusiasts having an affinity toward hiking, camping, outdoor adventures, and more. The campaign ran on websites, apps, Facebook, Instagram, broadcast television, terrestrial radio, video pre-roll, and OTT platforms.

Requirements

• To promote the Utah Search and Rescue Assistance (USARA) Program.
• The campaign was targeted at outdoor enthusiasts having an affinity towards hiking, camping, outdoor adventures, and more.