Bing & Google are the two biggest search engines on the internet, and they both have several things in common. However, they each also have unique features only found on their platforms. How do you know which search engine is better suited for you? Target River can show you which service is best with our TargetPPC service! We can also explore the differences below.
To look for anything on the internet, you need a search engine. Search engines facilitate our daily online research and discoveries. Google, which has held about 83% of the world’s global market since 2023, is likely the first name that comes to mind. However, Bing, with its impressive rise to almost 10% of the global market, should not be overlooked. Together, these two giants command approximately 93% of the global search engine market share.
Those two search engines have been rivals since Bing was created in 2009, and this rivalry is great for marketing. It helps show the significant differences between them. At a glance, they may appear to be the same; however, when looking closer, they are different and stand out from each other in many ways.
Similarities & Differences Between Bing & Google: Ranking Factors
A huge difference that sets Bing and Google apart from each other is in their SEO ranking factors. Since they can give significantly different results, these search engines focus on different aspects to try and please users.
With its larger market share, Google boasts a larger index size, with over a hundred billion web pages. Its extensive index provides comprehensive and up-to-date results. Google’s advanced search operation and several productivity tools set it apart. On the other hand, Bing, with fewer web pages, focuses on the quantity of backlinks and the anchor text. Its visually appealing user interface and rewarding program are its unique selling points.
On the other hand, Bing has significantly fewer web pages available, only about 8-14 billion, and Bing’s main focus in its search algorithm is on the number of backlinks and the anchor text, and it contains fewer updates to the service. The user interface is also much more aesthetically pleasing than Google’s interface. Bing also gives users a rewards program. By using Bing’s search engine, you can build up points and then exchange the points for rewards like gift cards and other special rewards.
Differences in Marketing Aspects
Bing and Google have many differences when used for everyday searches. However, when using these search engines for marketing purposes, other aspects need to be considered, too.
Google:
- It focuses on technical SEO aspects, increasing speed, responsiveness, and page stability, and offering a high standard of user experience.
- Understand the Javascript sections of a website better.
- Offers 20+ unique SERP features.
- Provides hyper-focused results based on the vicinity you live in.
- Offers an enhanced understanding of the context in voice searches.
- Offers unique trend and price information for finance information.
Bing:
- Relies more on keywords in the domain, page titles, and metadata. This makes it easier for SEOs to optimize.
- Brings better attention to social signals. Pages with more likes, shares, and retweets are more likely to rank higher on Bing.
- Has a more advanced image search.
- Has superior speech recognition for voice searches.
Try TargetPPC!
Overall, both search engines have features that make them stand out from each other. How do you know which is better for your marketing campaign? Reach out to Target River and utilize our TargetPPC service! Not only can we determine which service will work best for you, but also in the most cost-effective way! Whether it’s a desktop, mobile, shopping, or dynamic campaign, our copywriters, SEO specialists, and ad specialists will work with you to ensure your campaign succeeds.
Explore our service on our website, and contact us today for a free analysis of your PPC by our experts!
