When it comes to boosting website traffic, there’s dozens of methods. Social media marketing, SEO, ads… etc, etc, etc. However, online marketing may not be enough! In this blog, we’re going to be sharing with you the top 3 best, and easy to implement, offline marketing ideas to give your website traffic a huge boost!
What is Offline Marketing?
Offline marketing refers to any advertising that is carried out using traditional offline media, such as television, billboard ads, and radio. These days, many advertisers are focusing on digital marketing and advertising, but traditional offline media channels are still important and just as needed as online marketing. But what does that have to do with websites? The most common reasons websites fail is due to a lack of visitors, regardless of SEO efforts.
Mentioned below are some offline marketing ideas to boost your website traffic:
#1: Vehicle Advertising
Ever seen a car driving down the highway advertising their services? Think of roofing companies’ trucks or plumber vans. These are known as car decals, and they allow for your website address to be copied onto them
This may cost some money, but is a very eye-catching and easy way to get more traffic to your website. As soon as a person sees the car decal design, and the website address, they most likely will pull out their smartphones, search for the web address, and browse through the website. What better way to boost website traffic than to be a walking– ehm, driving– billboard?
#2: Printed Media, TV & Radio
Do people even read magazines anymore? Absolutely! In fact, In 2020, there were 221.9 million magazine readers aged 18 or older in the United States.
Imagine your business being advertised to people across the country who are avid readers of magazines and news articles. Print media advertising is a fantastic way to reach new and broader audiences. If you want to sell a new lipstick, it’d be good to buy advertising space in a fashion magazine.
TV commercials, while expensive, are also a good way to attract and boost website traffic. Did you know that 90% of consumers say that videos help them in making their purchase decisions? Using TV ad campaigns or digital video marketing can be a great way to bring your service, product or business to life for your potential customers.
By adding music, voice and live video or attention-grabbing images, you can connect with your customers and potential customers in a way that helps them feel more engaged in your content, but more importantly feel more informed about your business and what you offer. If you have the budget for this, then go for it!
Radio advertising is a bit cheaper than TV commercials, and remains one of the most effective offline marketing strategies out there to this day. 92% of Americans listen to the radio every single week, so having an engaging and ear-catching message to put out there is one of our favorite offline marketing strategies. While these aren’t going to result in likes and shares online, they’re going to boost website traffic and hopefully, sales.
Networking is your best friend when running a business, and it doesn’t just stop at using LinkedIn. In fact, there’s something better than LinkedIn– networking events! Word of mouth marketing is one of the best offline marketing strategies, and has been for years, because what’s more reliable than an advertisement? A friend, relative, neighbor or even stranger telling you about a certain service or product they love!
The best way to find networking events is by searching on an online platform like LinkedIn, or for local craft fairs, trade shows, and other events related to your niche via Facebook or Google search. Hand out printed materials or flyers with your website’s address on them. Be choosy with your printed materials, though– business cards are slowly going out of date, and digital networking technology is in.
Well, what are you waiting for?
Time to test these offline marketing strategies out for yourself! Boost your website traffic and leads with our favorite three offline marketing ideas, and let us know how they worked out for you!
Target River is an award-winning marketing agency located in Salt Lake City, Utah. With professionals certified in a variety of digital marketing services, we have a solution that’s guaranteed to fit your marketing needs! Contact us today by visiting our website, www.targetriver.com/contact