Google Shopping Ads is a superb method you can use to expand revenue and sales for e-commerce. It draws in customers, raises conversions, and generates sales. Don’t overlook this tool! Utilize Target River’s TargetPPC to assist you achieve and boost your sales.
What are Google Shopping Ads?
Google Shopping Ads are a kind of paid advertising, that lets businesses & companies advertise products on platforms like the Google Shopping tab and Google Search. These ads display things such as product image, pricing, and information about the store the product comes from. The further up in search results the advertisement is, the more likely customers can see them and develop an interest in the advertised product.
When utilizing TargetPPC, more traffic being brought to your product is not just possible but guaranteed. We’ll work with you to ensure your e-commerce product appears as the top results in search engine result pages (SERP) as well as price comparisons on Google Shopping, comparing them alongside other products that are similar in brand, category, and other features.
Benefits of Google Shopping Ads
There are many ways Google Shopping Ads can bring you success in your advertising campaigns.
- Increased Visibility
One of the most essential aspects of an advertising campaign is to bring awareness to your company and product! The more exposure people get from your company, the more traffic you will get to your website and other e-commerce sites. This also gives you the opportunity to stand out and show what makes your business and product unique compared to others. The correct usage of keywords and phrases will also help make your ads more efficient. With TargetPPC, we deep dive into these keywords to determine which ones are the best high-performing ones that will work for you.
- Targeted Advertising
What makes Google Shopping Ads so great is that they are designed to target customers based on their preference for the brand, category, and features of the product. This gives you more opportunities to connect with potential customers and make a sale with them. TargetPPC services make this even easier for you as we will take the time to identify your target audience and strategically place your ads in places that will make them shine!
- Pay-Per-Click Pricing Model
Did you know that pay-per-click advertising generates about 50% more lead conversions compared to organic web traffic? Since TargetPPC designs ads to be targeted toward a specific audience, we can ensure that not only is your product being shown to the correct people, but that we can control where the budget is directed to ensure the highest results in paid advertising.
- Increased ROI
Since pay-per-click advertising has been shown to increase leads, that also means that utilizing PPC will increase ROI (Return on Investment) as well. It has also been proven through Google Shopping Ad performance metrics that these ads have a lower CPC, which means you can spend as little as possible on advertising without sacrificing traffic to your website.
- Detailed Reporting
Google Shopping Ads also have a feature that allows you to view detailed reports about ad performance and metrics. This includes clicks, impressions, and conversions, allowing you to track which ads are more successful as the campaign progresses. When you work alongside Target River’s services, you don’t have to rely on checking these metrics on your own, as our team of professionals will also keep an eye on your ads, and consult on which ones we should allocate budgets and attention to, to ensure that your campaign is as successful as possible!
Choose TargetPPC!
With TargetPPC’s help, you’ll find a cost-effective approach to increase your company’s exposure, learn efficient ways platforms such as Google and Bing can use your product’s information feed to feature your products in fantastic ads and provide further awareness to your business, brand, and product. With the right campaign structure, ad copy, keywords, and bid strategies, we can ensure you experience success in advertising your products. Attract more potential customers to your e-commerce store and business than ever before!
Don’t let a powerful tool like Google Shopping Ads go to waste! Contact Target River’, a certified digital marketing agency, and we can show you how to utilize this service to its full potential and drive sales higher than ever before!
